Brochure for the Decorative Contact Lens Public Education Campaign, developed by AOA, EIC and FDA.
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- American Horror Story Helps Deliver Safety Message
- FDA Tips for Safe Use
With the end of the school year come parties, summer camp, vacations—all reasons why teens and young adults may want a new look. Requests for decorative contact lenses could be coming your way—or worse, your kids may just go out and buy them on their own.
Beware, says Dr. Helene Clayton-Jeter, an optometrist and health programs coordinator at the Food and Drug Administration (FDA). Decorative contact lenses can cause serious eye damage if not fitted by an optometrist or ophthalmologist.
That’s one of the messages of a joint campaign by the FDA, the American Optometric Association (AOA), and the Entertainment Industries Council (EIC). They want to inform consumers—and especially teens and young adults—how to use them safely, and of the dangers of decorative contact lenses when not used correctly. One of the greatest risks from these lenses is the possibility of an infection that could lead to blindness.
In this first-of-its-kind collaboration, these three organizations are joining forces to produce and distribute two public service videos that are specially designed to capture the attention and interest of young people.
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American Horror Story Helps Deliver Safety Message
The video, first screened June 25, 2014 at AOA’s Annual Conference, uses dramatic clips from the popular television show “American Horror Story,†and includes interviews with professional makeup artists and optometrists. They emphasize that before an actor (or a teenager) can wear the lenses, he or she needs an eye exam, valid contact lens prescription, and decorative contact lenses purchased from a reputable source.
FDA, AOA, and EIC all believe that the unique genre and American Horror Story clips will draw in teens and young adults who might not be interested in a ‘plain vanilla’ public service announcement, says Clayton-Jeter.
“Our intent is that when young people see the lengths professional makeup artists go to to make sure actors get and use the lenses safely, they’ll take the message to heart,†she adds.
Marie Gallo Dyak from EIC says, “The entertainment industry has a unique opportunity to help deliver a message to teens and young adults through the characters and shows with which they identify and in the digital spaces where they spend their time.â€
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FDA’s Consumer Updates page, which features the latest on all FDA-regulated products.
June 26, 2014
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- Decorative Contact Lenses
- Buying Contact Lenses Without a Prescription is Dangerous! (PDF – 114KB)
- Contact Lenses: No Prescription, No Way (video from AAO)
- Halloween Contact Lenses Can Be Scary for Your Eye Health (video from AAO)
- Halloween Hazard (AAO website)
- Costume Contact Lenses (AAO website)
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